James Hicks, Art Director
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Times Square Billboard
Nivea

Video for the "American Eagle" billboard in Times Square NY.

The billboard consists of 11 screens which are sourced from 4 HD raster files. The main challenge of the piece was to keep the animation seamless moving across the 6 screens which make up the splash scene.

To achieve this I created the whole animation in a single composition then took sections of that to make up the rasters for delivery to the billboard company. A 3D mockup version was then created from the raster content to ensure everything lined up correctly and to demo the final piece to the client.

Created at Ralph
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