Borderlands 2 is a cutting edge multiplayer first person shooting game boasting "87 bazillion guns". To promote the title I devised the concept of "demaking" the modern game into how it may have appeared if launched on an early 90's Amiga computer instead of modern consoles.

I deconstructed the core parts of the game and rebuilt them in a way the fans and gamers would appreciate, referencing retro games such as Smash TV to resonate with the hardcore gaming audience to increase online chatter and sharing.

This resulted in:

• Over 1,700,000 Plays in 48 hours
• Average play time 5:18
• Countless Tweets
• Over 100 user generated playthrough videos on Youtube
• Articles on Kotaku, 1UP, Rock, Paper, Shotgun , The Verge
• 3 Appearances on the Reddit frontpage