Borderlands 2
2K Games, 2012
Borderlands 2 is a cutting edge multiplayer first person shooting game boasting "87 bazillion guns". To promote the title I devised the concept of "demaking" the modern game into how it may have appeared if launched on an early 90's Amiga computer instead of modern consoles.
I deconstructed the core parts of the game and rebuilt them in a way the fans and gamers would appreciate, referencing retro games such as Smash TV to resonate with the hardcore gaming audience to increase online chatter and sharing.
This resulted in:
- Over 1,700,000 Plays in 48 hours
- Average play time 5:18
- Countless Tweets
- Over 100 user generated playthrough videos on Youtube
- Articles on Kotaku, 1UP, Rock, Paper, Shotgun , The Verge
- 3 Appearances on the Reddit frontpage
Created at Ralph